Dragon Sunglasses Summer Launch



Dragon Sunglasses are one of the most popular eyewear brands amongst surfers and skaters. They’re bold, strong, and some of them even float! Every Summer Dragon launches their new range of designs and they throw a huge party to celebrate.


The task was simple – capture the sun-drenched fun and energy of the launch party. The event was held on Scarborough Beach in Perth and punters were able to try on the new designs and have a few drinks.

The Approach

This is a fairly typical event video for use on social media. The focus was on the people at the party and the atmosphere rather than a hard-sell on the product.


The end result was a very Summery feeling video with a lot of good looking people having a great time. That’s what Dragon likes to support!


    Leave a Comment

    Scroll Up