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QT Hotel Perth: Jarrad Seng

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About

QT Hotels are the most instantly-recognisable in Australia because of their quirky decor, unique approach to each guest, and staff who are all performers.

The people who stay there are a little bit different… like photographer Jarrad Seng

The
Task

When the QT Perth was launched Birdhouse Media was asked to interview several Perth creative identities on what they love about this hotel. The videos were then used as a social media and online marketing campaign in the lead up to the grand opening of the hotel.

The Approach

Quirky, fun, and irreverent were the words of the day when making this video – just like QT. The shots look fantastic, the interviewee is entertaining, and the overall package was tailor-made for online hype-reel marketing.

The
Result

These videos made up a large part of an incredibly successful branding and marketing campaign for QT Perth. The buzz around the hotel was fantastic in the weeks before the launch and as a result they received a huge amount of bookings, as well as attracting some outstanding staff members because of these videos.

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