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Raine Square Photography

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About

Raine Square is the premier shopping destination in the heart of Perth city. With brands including Louis Vuitton, Bank West, Rebel Sport, and a whole host of local independent operators. Raine Square boasts a 13 screen cinema, hair salons, boutique retailers, dental rooms, medical centre, and plenty of incredible restaurants and cafés as well as direct access to the Perth Underground train station.

The
Task

Raine Square needed a huge amount of photographic content for their social media channels. They wanted to showcase not only their retail locations but also the faces behind the businesses. Raine Square proudly supports local and they want to encourage visitors to get to know the people who make up this fantastic shopping precinct.

While we normally specialise in video production we also shoot photography. It has something to do with knowing our way around a camera 🙂

The Approach

The process was very busy – going from retailer to retailer capturing images of what makes them special. At each location we took a headshot of the owner/manager and some interior photos of something unique to each stop. We met some super friendly people who were more than happy to invite us in and show us around.

Times have been very tough for retailers recently so any help encouraging people to come back and visit is incredibly welcome!

The
Result

The end result is that Raine Square now have over 100 high-quality photographic images to use on their social media channels. Putting faces to the business names is a great idea! It makes them more approachable and friendly and hopefully Raine Square sees a jump in foot traffic now that COVID restrictions are easing for us.

Check out our other inner-city work with this HUGE Visit Perth television campaign we produced for the City of Perth.

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