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Winning Appliances Rick Hart’s Kitchen

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About

Rick Hart owns leading kitchen store Winning Appliances so it stands to reason the kitchen as his place is amazing. But how does he cook?

The
Task

This branded content piece is designed to introduce some of the high-end products available at Winning Appliances without being an overt advertisement. Food critic from The West Australian Rob Broadfield sits down with Rick for an informal chat.

The Approach

This video had to be light hearted and informal – not come across as a traditional advertisement. There was plenty of information to get across regarding the products but that was done via a conversation between friends rather than a voice over or script. It give the video a much more relaxed feel.

The
Result

This video is a great example of how proper planning and an informal shooting style can create marketing content that draws viewers in without pressing an advertising message to strongly into their face.

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