Youth Focus delivers front line support to young people dealing with depression, anxiety, and other mental health issues. The Lavan fit 30 initiative encourages people to engage their physical fitness to help their mind.
To inform people of the high rates of youth suicide and depression as well as letting them know of the links between a healthy body and a healthy mind.
We used a number of Perth sporting figures, and important Youth Focus staff members, to present the message that your physical wellbeing is strongly linked to your mental wellbeing. We cut the straight-to-camera pieces with footage of physical activity and our presenters enjoying their time being active, and animated graphic overlay outlining the alarming statistics around youth suicide and depression.
The result was very approachable and engaging video content that was used to encourage people to take part in the Lavan Fit 30.